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«The ads are for people who don’t care what the computer does, but care about what they can do with the computer. The premise is that people who use Apple computers are different, and that we make computers for those creative people who believe that one person can change the world.»
“Les publicités sont pour les gens qui se fichent de ce qu’un ordinateur peut faire, mais qui s’intéressent à ce qu’ils peuvent faire avec un ordinateur. Le principe est que les gens qui utilisent un ordinateur Apple sont différent, et c’est pourquoi nous concevons des ordinateurs pour ces gens créatifs qui croient qu’une seule personne peut changer le monde.”
” — Allen Olivo, Apple’s senior director for worldwide marketing communications, in the NYT[video]
At BuzzFeed, we’re all about teamwork and protecting coworkers from ghost attacks.
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Eye on SFMoMA
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Facebook’s got it all — 845 million users, a $104 billion valuation, blackmail-worthy pics of everyone born in the ’90s, and a screen-printing studio. Yup, that’s right: The social-media behemoth houses a basement art studio, the Analog Research Lab, where designers Ben Barry and Everett Katigbak churn out hand-screened posters that go up all over Facebook’s 36 global offices.
(Source : Wired)
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